XYCLE INCLUDED IN VERDANTIX SMART INNOVATORS 2025

MINVIRO

Expert-led. System-backed. Decision-grade.

We turn fragmented data into consistent, defensible decisions — across product design, supply-chain strategy and compliance.

green leaf in close up photography

300+

projects across leading OEMs and product portfolios

46+

countries and regional data covered through our work

3

global offices in London, Perth and Shanghai

2019

Founded from PhD research

Where it started

A journey towards minimal environmental impact

Minviro began with Robert Pell's PhD research into material intensive supply chains. Recognising that existing LCA tools couldn't capture the complexity of industrial supply chains, we built our methodology and consultancy service, and later XYCLE, from the science up. That research foundation is still what every result rests on today.

The energy transition won’t be won by ambition alone, it will be won by millions of everyday decisions made across global supply chains. I started Minviro because I wanted the science to live where those decisions happen: in procurement meetings, design reviews, boardrooms, and project sites. If we can make impact measurable, transparent, and decision-grade, we give people the power to change what gets built.

Robert Pell

CEO, Minviro

Minviro is trusted by

Minviro is trusted by

Minviro is trusted by

How we work

Built for how decisions actually get made

An LCA measures a product's environmental impact across its whole value chain, from raw materials to end of life, and turns it into decisions you can act on and defend.

Founder & CEO

Decision clarity, built in

We structure complex environmental data so teams can see what matters, what changes outcomes, and where to act next, without oversimplifying the science. Outputs teams can act on, not reports that sit on shelves.

Designed to scale with ambition

Start with one product, site or supply chain, then expand across portfolios, suppliers and regions, without rebuilding your approach each time. Structured workflows and QA replace bespoke spreadsheets and rework.

Credibility you can rely on

Transparent methods, traceable sources and defensible assumptions, every result built to ISO 14040/44 and 14067 and put through independent critical review, so it holds up under regulatory, commercial and internal scrutiny.

Our values

01

Purpose

Every project exists to change a decision for the better, not to produce a document.

02

Collaboration

We work alongside our clients’ teams, not at arm’s length from them.

03

Honesty

We show the method, the sources and the assumptions, including where the data is thin.

04

Innovation

When the standard method can't answer the question, we build one that can.

05

Curiosity

We build for the moment a result gets challenged, not just the moment it's delivered.

WHY IT'S DIFFERENT

Trusted where the scrutiny is highest

From EV makers and battery producers to mining and rail, teams use Minviro when the output has to stand up to regulators, auditors and customers.

Independent recognition

Recognised by industry, regulators and standards bodies for scientific credibility and innovation.

Verdantix

Smart Innovators 2025, Product & Supply Chain Sustainability

December 2025

Verdantix

December 2025

Smart Innovators 2025, Product & Supply Chain Sustainability

Edie Net Zero Awards

Supply Chain Decarbonisation

January 2025

Edie Net Zero Awards

January 2025

Supply Chain Decarbonisation

European Commission

Recognised for LCA methodology contributions

November 2024

European Commission

November 2024

Recognised for LCA methodology contributions

PCRs

Contributors to Product Category Rules (PCRs) for critical materials

September 2024

PCRs

September 2024

Contributors to Product Category Rules (PCRs) for critical materials

Memberships

Active members of GBA, RECHARGE, ILiA and global standards groups

August 2024

Memberships

August 2024

Active members of GBA, RECHARGE, ILiA and global standards groups

Team

The people behind the work

A multidisciplinary team of scientists, engineers material specialists and LCA practitioners.

Robert Pell

Robert Pell

Founder & CEO

Robert Pell

Robert Pell

Founder & CEO

Andrew Elmsley

Andrew Elmsley

Chief Technology Officer

Andrew Elmsley

Andrew Elmsley

Chief Technology Officer

Phoebe Whattoff

Phoebe Whattoff

Country Director - Australia

Phoebe Whattoff

Phoebe Whattoff

Country Director - Australia

Stephen Leung

Head of Finance

Stephen Leung

Head of Finance

Amy Wolff

Amy Wolff

Head of Commercial

Amy Wolff

Amy Wolff

Head of Commercial

Anna Broughton

Business Development Manager

Anna Broughton

Business Development Manager

Rohin Shah

Product Manager

Rohin Shah

Product Manager

Haley McKercher

Consultant

Haley McKercher

Consultant

Irdanto Saputra Lase

Senior Sustainability Scientist

Irdanto Saputra Lase

Senior Sustainability Scientist

Jordan Lindsay

Head of R&D

Jordan Lindsay

Head of R&D

Kangyu Li

Senior LCA Analyst

Kangyu Li

Senior LCA Analyst

Lennaert Bel

Senior Product Engineer

Lennaert Bel

Senior Product Engineer

Lydia Bridges

Senior Sustainability Consultant

Lydia Bridges

Senior Sustainability Consultant

Rachel Harris

Senior LCA Analyst

Rachel Harris

Senior LCA Analyst

Stuart Leaver

Lead Sustainability Consultant

Stuart Leaver

Lead Sustainability Consultant

Sahin Alacacayir

Research Technical Lead

Sahin Alacacayir

Research Technical Lead

Robert Pell

Robert Pell

Founder & CEO

Andrew Elmsley

Andrew Elmsley

Chief Technology Officer

Phoebe Whattoff

Phoebe Whattoff

Country Director - Australia

Stephen Leung

Head of Finance

Amy Wolff

Amy Wolff

Head of Commercial

Anna Broughton

Business Development Manager

Rohin Shah

Product Manager

Haley McKercher

Consultant

Irdanto Saputra Lase

Senior Sustainability Scientist

Jordan Lindsay

Head of R&D

Kangyu Li

Senior LCA Analyst

Lennaert Bel

Senior Product Engineer

Lydia Bridges

Senior Sustainability Consultant

Rachel Harris

Senior LCA Analyst

Stuart Leaver

Lead Sustainability Consultant

Sahin Alacacayir

Research Technical Lead

Board members

Anthony Tse

Board member

Robert Stancel

Board member

Chih-Ting Lo

Board member

Colin Farrell

Board member

Robert Pell

CEO & Founder

Raja Saggi

Board member

Careers

Work on the supply chains that decide the energy transition

Work on the supply chains that decide the energy transition

Scientists, engineers and practitioners who want their work to change what gets built.

Scientists, engineers and practitioners who want their work to change what gets built.

FAQ

Before you start, here are some of the things most clients want to know.

Not finding what you need?

Reach out anytime. We're happy to answer any questions before you commit to working together.

Amy

Commercial Lead at Minviro

Can XYCLE scale across product portfolios and variants?

Yes. XYCLE is designed for teams managing multiple products, variants, and supply chain configurations, not just one-off studies. You can reuse validated work, keep modelling consistent across a portfolio, and compare results across scenarios without rebuilding everything from scratch, making it easier to scale LCA work across teams and product lines.

What is one-view modelling in LCA software?

How does XYCLE support traceability and audit-ready reporting?

Who actually does the work on a Minviro project?

How long does a typical assessment take?

Do you work with companies that are early in their sustainability journey?

FAQ

Before you start, here are some of the things most clients want to know.

Not finding what you need?

Reach out anytime. We're happy to answer any questions before you commit to working together.

Amy

Commercial Lead at Minviro

Can XYCLE scale across product portfolios and variants?

Yes. XYCLE is designed for teams managing multiple products, variants, and supply chain configurations, not just one-off studies. You can reuse validated work, keep modelling consistent across a portfolio, and compare results across scenarios without rebuilding everything from scratch, making it easier to scale LCA work across teams and product lines.

What is one-view modelling in LCA software?

How does XYCLE support traceability and audit-ready reporting?

Who actually does the work on a Minviro project?

How long does a typical assessment take?

Do you work with companies that are early in their sustainability journey?