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Minviro Appoints Colin Farrell as Chair of the Board to Support Global Growth

Minviro Appoints Colin Farrell as Chair of the Board to Support Global Growth

Robert Pell

Robert Pell

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IN SUMMARY

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Minviro, the company powering trusted life cycle and supply chain data with XYCLE, has appointed Colin Farrell as Chair of the Board, effective 1st July 2025. His appointment comes as the company scales up the global expansion of XYCLE, its next-generation platform for life cycle assessments, sustainability insights, and supply chain assurance.

Colin brings a depth of international leadership experience. As a former senior partner at PwC Hong Kong, he led multi-disciplinary cross-border teams and had multiple global lead partner relationship roles. He subsequently served as the audit committee chair of a listed Canadian company. He currently sits on the governing boards of the Hong Kong Arts Festival and Youth Diabetes Action, as honorary treasurer and vice-chair respectively, in addition to other ongoing consulting, professional and NGO roles.

“XYCLE is rapidly becoming a foundational layer for environmental and supply chain decision-making,” said Robert Pell, CEO of Minviro. “We’re entering a phase of commercial scale-up and deeper international integration, and Colin brings the global perspective, governance rigour, and strategic clarity to help guide this growth.”

Colin Farrell commented: “Minviro is at the cutting edge of data-driven sustainability infrastructure. I’m excited to lead the board and help the team expand XYCLE’s global reach and support industry in meeting the urgent demand for trustworthy, transparent and actionable environmental data.”

Colin will lead Minviro’s board during a period of accelerated product rollout, international hiring, and enterprise customer growth across Europe, Asia, and North America.

About Minviro

Minviro is a science-led environmental intelligence company enabling better decisions for the energy transition. Its platform, XYCLE, provides life cycle assessment (LCA), supply chain risk analysis, and sustainability benchmarking to help enterprises meet growing regulatory and customer demands. Minviro currently works with hundreds clients globally, including companies across batteries, mining, automotive, electronics, and renewables, and combines robust science with modern software to deliver actionable insight.

Minviro, the company powering trusted life cycle and supply chain data with XYCLE, has appointed Colin Farrell as Chair of the Board, effective 1st July 2025. His appointment comes as the company scales up the global expansion of XYCLE, its next-generation platform for life cycle assessments, sustainability insights, and supply chain assurance.

Colin brings a depth of international leadership experience. As a former senior partner at PwC Hong Kong, he led multi-disciplinary cross-border teams and had multiple global lead partner relationship roles. He subsequently served as the audit committee chair of a listed Canadian company. He currently sits on the governing boards of the Hong Kong Arts Festival and Youth Diabetes Action, as honorary treasurer and vice-chair respectively, in addition to other ongoing consulting, professional and NGO roles.

“XYCLE is rapidly becoming a foundational layer for environmental and supply chain decision-making,” said Robert Pell, CEO of Minviro. “We’re entering a phase of commercial scale-up and deeper international integration, and Colin brings the global perspective, governance rigour, and strategic clarity to help guide this growth.”

Colin Farrell commented: “Minviro is at the cutting edge of data-driven sustainability infrastructure. I’m excited to lead the board and help the team expand XYCLE’s global reach and support industry in meeting the urgent demand for trustworthy, transparent and actionable environmental data.”

Colin will lead Minviro’s board during a period of accelerated product rollout, international hiring, and enterprise customer growth across Europe, Asia, and North America.

About Minviro

Minviro is a science-led environmental intelligence company enabling better decisions for the energy transition. Its platform, XYCLE, provides life cycle assessment (LCA), supply chain risk analysis, and sustainability benchmarking to help enterprises meet growing regulatory and customer demands. Minviro currently works with hundreds clients globally, including companies across batteries, mining, automotive, electronics, and renewables, and combines robust science with modern software to deliver actionable insight.

Minviro, the company powering trusted life cycle and supply chain data with XYCLE, has appointed Colin Farrell as Chair of the Board, effective 1st July 2025. His appointment comes as the company scales up the global expansion of XYCLE, its next-generation platform for life cycle assessments, sustainability insights, and supply chain assurance.

Colin brings a depth of international leadership experience. As a former senior partner at PwC Hong Kong, he led multi-disciplinary cross-border teams and had multiple global lead partner relationship roles. He subsequently served as the audit committee chair of a listed Canadian company. He currently sits on the governing boards of the Hong Kong Arts Festival and Youth Diabetes Action, as honorary treasurer and vice-chair respectively, in addition to other ongoing consulting, professional and NGO roles.

“XYCLE is rapidly becoming a foundational layer for environmental and supply chain decision-making,” said Robert Pell, CEO of Minviro. “We’re entering a phase of commercial scale-up and deeper international integration, and Colin brings the global perspective, governance rigour, and strategic clarity to help guide this growth.”

Colin Farrell commented: “Minviro is at the cutting edge of data-driven sustainability infrastructure. I’m excited to lead the board and help the team expand XYCLE’s global reach and support industry in meeting the urgent demand for trustworthy, transparent and actionable environmental data.”

Colin will lead Minviro’s board during a period of accelerated product rollout, international hiring, and enterprise customer growth across Europe, Asia, and North America.

About Minviro

Minviro is a science-led environmental intelligence company enabling better decisions for the energy transition. Its platform, XYCLE, provides life cycle assessment (LCA), supply chain risk analysis, and sustainability benchmarking to help enterprises meet growing regulatory and customer demands. Minviro currently works with hundreds clients globally, including companies across batteries, mining, automotive, electronics, and renewables, and combines robust science with modern software to deliver actionable insight.

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Robert Pell

Robert Pell

Robert Pell

Founder & CEO

Founder & CEO

Robert Pell is the Founder and CEO of Minviro. His doctoral research at the University of Exeter's Camborne School of Mines focused on responsible sourcing of rare earth elements, pioneering novel Life Cycle Assessment approaches and developing methodology for integrating LCA into mine planning. A published scientist and experienced speaker, Robert holds roles as Chair of the Rare Earth Industry Association (REIA) and the Critical Minerals Association (CMA).

Founder & CEO of Minviro. PhD, Camborne School of Mines. Chair of the Rare Earth Industry Association and Critical Minerals Association.

Founder & CEO of Minviro. PhD, Camborne School of Mines. Chair of the Rare Earth Industry Association and Critical Minerals Association.

Founder & CEO of Minviro. PhD, Camborne School of Mines. Chair of the Rare Earth Industry Association and Critical Minerals Association.

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